Journal / 10 entries
Notes, signals and field observations.
Creative direction, motion, AI-assisted production, and the systems behind the work.
Latest to earliest
Public thinking / Field notes 01 AHUEX Is Live. Motion Tools Are Next. A short launch note on AHUEX, Creator Metrics 01, responsive After Effects motion systems, and what the project is actually building. Read note 02 AI Agents Need a Source of Truth A field note on Open Knowledge Format, Codex-style long-running work, and why AI agents need readable context before memory gets useful. Read note 03 Brand Detective: Reading Brands in the Wild A field note on reading logos, typography, colour, signage, packaging, motion, and the repeated details that build brand memory. Read note 04 My LifeOS Fits Into Seven Domains A short field note on the seven-domain structure of my LifeOS and why its working state lives outside any single AI tool. Read note 05 AI Can Generate. It Still Can’t Decide. AI solved the output problem. It did not solve the taste problem. Read note 06 Understanding Is the Missing Layer People expect AI to remember context, but memory can become fragmented, stale, over-consolidated, or wrong. The missing layer is maintained understanding. Read note 07 Brand Assets Are Not Brand Memory Most brands have guidelines, Figma libraries, templates, and archives. AI-assisted creative workflows need something deeper: brand memory. Read note 08 Brand Guidelines Were Built for People. AI Needs Brand Memory. AI design tools like Claude Design, DESIGN.md, and DesignMD point to a bigger shift: brand guidelines now need to become AI-readable brand memory. Read note 09 Building LifeOS Why I keep the source of truth in plain files and use AI as the thinking layer around them. Read note 10 How We Build a Motion-First Identity System A practical field note on building brand identities that remain recognisable across motion, formats, templates, and production teams. Read note