Archive.
Earlier notes on creative work.
What Happens After the AI Image
A field note on taking AI-assisted visual exploration into a complete event identity for LINE Thailand Developer Conference 2025.
AHUEX Is Live. Motion Tools Are Next.
The original AHUEX launch note, with a September update on released motion products and the project's changed direction.
AI Agents Need a Source of Truth
A field note on Open Knowledge Format, Codex-style long-running work, and why AI agents need readable context before memory gets useful.
Brand Detective: Reading Brands in the Wild
Brand Detective reads the signals of taste, identity and belonging in brands, places, culture and everyday life.
My LifeOS Fits Into Seven Domains
A short field note on the seven-domain structure of my LifeOS and why its working state lives outside any single AI tool.
AI Can Generate. It Still Can’t Decide.
AI solved the output problem. It did not solve the taste problem.
Understanding Is the Missing Layer
People expect AI to remember context, but memory can become fragmented, stale, over-consolidated, or wrong. The missing layer is maintained understanding.
Brand Assets Are Not Brand Memory
Most brands have guidelines, Figma libraries, templates, and archives. AI-assisted creative workflows need something deeper: brand memory.
Brand Guidelines Were Built for People. AI Needs Brand Memory.
AI design tools like Claude Design, DESIGN.md, and DesignMD point to a bigger shift: brand guidelines now need to become AI-readable brand memory.
Building LifeOS
Why I keep the source of truth in plain files and use AI as the thinking layer around them.
How We Build a Motion-First Identity System
A practical field note on building brand identities that remain recognisable across motion, formats, templates, and production teams.