LINE SHOPPING Incubator 2024 was a program for Thai developers building new social commerce solutions with LINE SHOPPING. I led the visual direction and developed a modular identity that could move from program communication into the live event without changing character.
The system covered the key visual, logo lockups, motion language, stage and screen design, trophies, merchandise, badges and on-site graphics, then extended into the landing page, webinar visuals, social content and finalist materials. One production toolkit kept the program coherent across digital, physical and live touchpoints while making repeated adaptation faster and more reliable.
Program identity
A shared visual structure connected the program’s digital communication with its physical and live-event applications. Logo lockups, screen graphics, merchandise and participant materials could change format without losing the identity’s hierarchy or character.
