Roman Bordo

LINE Shopping Incubator 2024

A modular identity for a program helping Thai developers build new social-commerce solutions with LINE SHOPPING.

My role
Led the visual direction and developed the modular identity.
Scale
Program launch to live event: digital, stage, merchandise and on-site graphics.
LINE Shopping Incubator 2024 identity applied to branded cups.

Program identity

A modular toolkit for every touchpoint

A shared visual structure connected the program’s digital communication with its physical and live-event applications. Logo lockups, screen graphics, merchandise and participant materials could change format without losing the identity’s hierarchy or character.

LINE Shopping Incubator 2024 key visual with the message Reshaping a new paradigm for social commerce growth.
Primary stacked LINE Shopping Incubator 2024 wordmark on white.
Horizontal LINE Shopping Incubator 2024 wordmark in white and purple on black.
Opportunity, growing and experience diagram from the LINE Shopping Incubator identity guidelines.
Purple, white and black colour palette for LINE Shopping Incubator 2024.
LINE Shopping Incubator 2024 wordmark colour combinations on white, black and purple.
Moving Forward code-inspired arrow mark in black, white and purple.
LINE Shopping Incubator 2024 stage-screen concept with a large purple arrow.
LINE Shopping Incubator 2024 identity applied to branded cups.
LINE Shopping Incubator 2024 event photo backdrop with the code-inspired arrow mark.
LINE Shopping Incubator 2024 dimensional photo-zone structure in black and purple.
Black LINE Shopping Incubator 2024 T-shirts with wordmark and arrow graphics.
Winner and runner-up placards using the black, white and purple identity system.
Handheld LINE Shopping Incubator campaign phrases in Thai and English.
Handheld LINE Shopping Incubator wordmark and arrow props.
Transparent LINE Shopping Incubator winner and runner-up trophies.
Purple, grey and white trophy variations for LINE Shopping Incubator finalists.
LINE Shopping Incubator 2024 certificate of participation.
LINE Shopping Incubator 2024 mobile landing page shown on a smartphone.
LINE HACK 2025 Creative direction and a motion-led event system built to turn a two-day hackathon into one focused environment across identity, stage, screen, space and participant touchpoints. View project LINE HACK 2025 event identity applied inside the Bangkok hackathon venue.