Project / 2025

LINE Thailand Awards 2025

LINE Thailand Awards is LINE Thailand’s annual recognition program for brands and agencies behind standout campaigns on the platform. I led the visual direction and built a system designed to hold across digital, spatial and physical formats.

Rather than treating the ceremony as a collection of separate assets, the work translated one recognition idea into a consistent visual and motion language—from campaign communication and social content to stage screens, trophies and the on-site experience. The result was one coherent identity across every point where the audience encountered the awards.

Client LINE Thailand
Location Bangkok, Thailand
Role Creative direction · Visual identity · Event branding · Motion direction
Outputs Campaign communication · Motion system · Stage and screen content · Trophy design · Spatial rollout · Live ceremony
LINE Thailand Awards 2025 stage illuminated in gold at the live ceremony.

Recognition distilled into one system

A restrained black, white and gold palette combines with a compact typographic lockup and the trophy’s vertical geometry. The system moves from precise identity rules into light, reflection and dimensional motion without losing its clarity.

Identity in motion — gold geometry moving from mark to trophy
Primary stacked LINE Thailand Awards 2025 identity.
Construction grid for the stacked awards identity.
Horizontal LINE Thailand Awards 2025 identity.
Construction grid for the horizontal awards identity.
Black and white applications of the stacked identity.
Awards identity colour palette in black, white and gold.
Trophy reveal frame drawn as a fine gold outline on black.

From announcement to award object

The identity was translated into the objects and communication surrounding the ceremony: trophies, invitations, countdown assets, social announcements and stage-screen compositions. Every application uses the same geometry, hierarchy and material language.

Gold LINE Thailand Awards trophies shown as physical objects.
Framed invitation designs for the awards ceremony.
Countdown, announcement and survey campaign formats.
Stage-screen concept featuring the gold award geometry.
Stage system — award geometry expanded across the main screen

One identity across the complete event

The live rollout brought the visual system into the venue through stage graphics, lighting, arrival spaces, trophy displays and ceremony content. Gold light and reflective surfaces extended the award object into an environment the audience could move through.

Main awards stage with gold lighting and illuminated LINE Thailand Awards 2025 title.
Mirrored gold arrival corridor at the ceremony venue.
Awards identity projected inside the venue.
Black and gold registration counter at the ceremony.
Gold award trophies arranged for presentation.
Close view of printed LINE Thailand Awards materials.
Branded ceremony desk and mascot on stage.
Dining area facing the illuminated awards stage.
Presenter on the LINE Thailand Awards 2025 stage.
Walk-in sequence — gold light carrying the identity into the venue
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