Project / 2018

Club Black Bangkok

I developed the complete visual identity and motion system for Club Black, one of Bangkok’s oldest underground techno venues. The project included logo design, a modular poster system, screen visuals, and a scalable content system spanning social media, stage screens, and promotional materials. The identity was built to function dynamically across formats — from static graphics to motion assets. Created in collaboration with Future Sound Bangkok.

Inspired by Berlin’s raw club culture, the identity combines heavy typography, strobed textures, and kinetic motion sequences built to echo the club’s dark, immersive atmosphere. Every element — from the visuals on screens to social media clips — was designed to pulse in sync with the music.

Client Club Black
Location Bangkok, Thailand
Role Event branding · Motion · Visual identity
Outputs Logo design · Modular poster system · Screen visuals · Social content system · Stage graphics · Promotional materials
Club Black Bangkok identity and motion-system frame.

A club identity designed to move

The identity expands into a set of generative 3D environments used for stage screens, motion graphics, and digital content. Abstract geometric structures and light-based surfaces create a flexible visual layer that supports both static and animated formats.

Club Black Bangkok venue photograph 01.
Club Black Bangkok venue photograph 02.
Club Black Bangkok venue photograph 03.
Opening weekend — the motion identity inside the live venue
Soft opening — screen graphics built to pulse with the room
Event teaser — the modular identity adapted for a seasonal campaign
Club Black visual-system frame 01.
Club Black visual-system frame 02.
Club Black visual-system frame 03.
Club Black visual-system frame 04.
Club Black visual-system frame 05.
Club Black visual-system frame 06.
Club Black visual-system frame 07.
Club Black visual-system frame 08.
Club Black visual-system frame 09.
Club Black visual-system frame 10.
Club Black visual-system frame 11.

One framework, changing lineups

The identity features a modular poster framework designed for scalable event promotion. Core layouts adapt across multiple social formats — including Facebook event covers, feed posts, and promotional assets — allowing the system to generate consistent content for every lineup announcement.

Club Black modular poster-system application 01.
Club Black modular poster-system application 02.
Club Black modular poster-system application 03.
Club Black modular poster-system application 04.
Club Black modular poster-system application 05.
Club Black modular poster-system application 06.
Club Black modular poster-system application 07.
Club Black modular poster-system application 08.

Consistency without repetition

Artist announcements are generated using a structured layout system that combines portrait photography, bold typography, and accent color markers. The format allows each lineup reveal to remain visually distinct while preserving consistency across the overall identity.

Portrait photography introduces a human layer into the identity system. Minimal compositions and monochrome imagery place focus on the performer while the surrounding layout maintains consistency across event promotions.

Club Black Pablo Bolivar artist announcement.
Club Black YOUANDME artist announcement.
Club Black James Trystan event announcement.
Artist announcement — portrait, type and motion within one format
Club Black artist portrait and event communication 01.
Club Black artist portrait and event communication 02.
Club Black artist portrait and event communication 03.
Club Black event poster 01.
Club Black event poster 02.
Club Black event poster 03.
Club Black visual reference and communication artwork.
Club Black identity and motion-system frame.
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